Real vs LPT Realty: Which Brokerage is Best for Realtors in 2026?

The Real Brokerage and LPT Realty are both cloud-based brokerages competing for agents who want low costs, no office overhead, and modern technology. Both offer revenue share. Both offer stock programs. And both are growing fast in a market that is shifting toward the cloud model.

This makes for one of the most detailed comparisons in the brokerage space. The differences are not in the broad strokes – both companies share the same general philosophy. The differences are in the specific fee structures, revenue share mechanics, stock programs, and support models that determine what you actually keep and earn over time.

We are breaking down every number so you can see exactly how these two cloud brokerages compare at different production levels.

Commission Structure

The Real Brokerage

Every Real agent operates under the same standardized structure:

• 85/15 split until you reach the annual production cap
• $12,000 cap – after paying $12K, you keep 100% minus a per-transaction fee
• Post-cap transaction fee: $285 per sale ($129 for Elite Agents)
• No franchise or royalty fees
• One plan for every agent in every market

LPT Realty

LPT offers two plans with different structures:

• Brokerage Partner Plan: 80/20 split with a $15,000 cap and a $500 flat transaction fee
• Business Builder Plan: $500 flat transaction fee on every deal with a $5,000 cap
• Both plans have standardized splits, caps, and fees
• 24/7 agent support via phone, chat, and email

LPT’s Business Builder plan is notable for its simplicity – a flat $500 per transaction with a $5,000 annual cap. Once you hit $5K, you pay nothing further. The Brokerage Partner plan functions more like a traditional cloud model with a split and cap.

Total Annual Cost at Different Production Levels

The Real Brokerage Fee Schedule

LPT Realty Fee Schedule (Brokerage Partner Plan)

LPT Realty Fee Schedule (Business Builder Plan)

What an Agent Producing $250,000 in GCI Actually Pays

The Real Brokerage:

• Commission to brokerage (15% until $12K cap): $12,000
• Annual fee ($250 x 3): $750
• Post-cap transaction fees ($285 x 17): $4,845
• CBR fee ($40 x 25): $1,000
• Total cost: $18,595
• Net to agent: $231,405 (92.6%)

LPT Realty (Brokerage Partner Plan):

• Commission to brokerage (20% until $15K cap): $15,000
• Transaction fees ($195 x 25): $4,875
• Annual fee: $500
• Total cost: $20,375
• Net to agent: $229,625 (91.9%)

LPT Realty (Business Builder Plan):

• Transaction fees ($500 x 10 to cap): $5,000
• Post-cap: $0
• Annual fee: $500
• Total cost: $5,500
• Net to agent: $244,500 (97.8%)

LPT’s Business Builder plan is remarkably cheap – $5,500 total at $250K in GCI. That is $13,095 less than Real. However, the Business Builder plan may not include the same revenue share benefits as the Brokerage Partner plan, so agents need to weigh the fee savings against the passive income opportunity.

Comparing the Brokerage Partner plans, Real and LPT are within $1,780 of each other at this production level. The difference is small enough that non-fee factors – stock programs, revenue share structure, support quality, and technology – become the deciding factors.

Revenue Share

Both brokerages offer revenue share, which puts them in an exclusive group among cloud brokerages.

Real Brokerage Revenue Share

Real distributes 60% of monthly company revenue. Vesting: 100% after 3 consecutive producing years. Fully willable to heirs.

LPT Realty Revenue Share

LPT’s revenue share goes 7 tiers deep compared to Real’s 5. LPT also distributes 50% of company dollar at Tier 1, which is a high percentage. The additional depth gives LPT’s program more potential for agents who build large networks.

Vesting and Willability

LPT goes deeper (7 tiers vs 5) but has a graduated vesting schedule that takes 5 years to reach 100%. Real vests fully at 3 years. For agents focused on building the deepest possible network, LPT’s 7-tier structure is an advantage. For agents who want faster full vesting, Real gets you there in 3 years.

Stock, Equity, and Wealth Building

The Real Brokerage

• Publicly traded on NASDAQ (REAL, ~$6)
• Top Agent Bonus: Up to $24,000 in RSUs ($16K production + $8K cultural), vesting over 3 years
• Agent equity awards tied to milestones

LPT Realty

• NOT publicly traded – LPT offers stock awards (Silver 100-140, Gold 1,000-1,400, Black up to 3,150 shares) but shares are not traded on a public exchange
• Stock value is less liquid and harder to determine than publicly traded shares
• The stock program exists but the inability to easily sell shares on a public market is a significant difference from Real

This is a major differentiator. Real’s stock trades on NASDAQ – you can see the price, sell shares when vested, and the value is transparent. LPT’s stock is private, meaning the value is less certain and liquidity is limited. For agents who view stock awards as a meaningful part of their compensation, the public vs private distinction matters.

Training and Support

The Real Brokerage

• 30+ live training sessions per week through Real Academy
• Free 8-week Agent BreakThru coaching
• Leo AI-powered 24/7 concierge and support
• 24/7 agent support via multiple channels

LPT Realty

• Daily live and virtual training sessions
• On-demand library and Monday Motivation sessions
• 24/7 agent support via phone, chat, and email
• Dedicated support team

Both brokerages offer 24/7 support, which is uncommon in the industry. Both provide comprehensive training at no additional cost. Real’s Leo AI concierge adds an extra layer of instant support. LPT’s training includes a structured Monday Motivation accountability component.

Culture and Work Environment

Both are fully cloud-based with no physical offices. Both attract self-directed agents who prefer working independently. The cultural differences are subtle:

• Real: Founded 2014, Glassdoor 155 reviews / 4.4 stars. Tech-forward positioning with AI tools. Growing rapidly with a focus on modern agent experience.
• LPT: Glassdoor 70 reviews / 3.5 overall (4.6 for Real Estate Agent role specifically). Strong revenue share culture with emphasis on agent attraction and network building.

LPT’s culture tends to emphasize the revenue share and network-building aspects more prominently. Real’s culture leans more toward technology and total compensation (fees + stock + revenue share). Both are legitimate approaches depending on what motivates you.

Who Should Choose The Real Brokerage

• Want publicly traded stock awards – Real’s $24K RSU bonus trades on NASDAQ with full transparency and liquidity
• Prefer faster vesting – 100% vested at 3 years vs LPT’s 5-year graduated schedule
• Value AI-powered tools – Leo provides instant support and workflow assistance
• Want a single, simple plan – one universal fee structure without choosing between plans
• See stock ownership as a priority in long-term wealth building

Who Should Choose LPT Realty

• Want the absolute lowest fees – LPT’s Business Builder plan at $5K cap is hard to beat
• Want deeper revenue share – 7 tiers vs Real’s 5 provides more earning potential from large networks
• Prefer plan flexibility – choosing between Brokerage Partner and Business Builder lets you optimize for your situation
• Are focused on building a large sponsorship network – LPT’s 7-tier depth and high Tier 1 percentage (50%) reward network builders
• Want 24/7 support – both brokerages offer this, so it is not a differentiator

The Bottom Line

Real and LPT are among the closest competitors in the cloud brokerage space. Both offer low costs, revenue share, stock programs, 24/7 support, and comprehensive training.

Choose Real if you prioritize publicly traded stock awards, faster vesting (3 years), AI-powered tools, and transparent equity value. Real’s total compensation picture – fees + $24K stock bonus + revenue share – can be extremely competitive.

Choose LPT if you want the lowest possible base fees (Business Builder at $5K cap), deeper revenue share (7 tiers), and the flexibility to choose a plan that matches your production model. LPT’s revenue share depth is an advantage for agents building large networks.

The Brokerage Partner plans are within $1,780 of each other at $250K GCI. At that margin, the decision comes down to non-fee factors: public vs private stock, vesting speed, revenue share depth, and which company’s culture and tools resonate with you. Both are strong choices in the cloud brokerage category. For agents also considering eXp Realty, see our eXp vs Real comparison and eXp vs LPT comparison. For a broader view, see our complete brokerage comparison guide.